
While lurking on YouTube, I saw this picture of rapper Flo Rida advertising some song of his and the new film “G-Force,” which, for the uninitiated, is a kids film starring hamsters who are spies and occasionally rip loose farts in their plastic hamster balls. Charming. But when I saw it I immediately thought of this …
Yes. MC Hammer’s “Addams Family Groove.” Better than Vanilla Ice’s “Ninja Rap” for the film “Teenage Mutant Ninja Turtles” but still just as shitty, “Addams Family Groove” is your happy four minute commercial for the then popular Addams Family film which starred Raoul Julia, Angelica Houston and a young, creepy looking Christina Ricci. (Now she’s just older and creepy looking.) After this video (and after a slew Pepsi/Doritos/KFC/Taco Bell endorsements) Hammer was accused of being a … ahem … “sell-out” and whatever rap legitimacy he had with other black hip hop aficionados began to wane.
Could G-Force spell a similar end to the man who once rapped “she got dem Apple Bottom jeans, boots wit da furs?” One can only dream since rappers don’t “sell-out” anymore. They cash in! Hell, 50 Cent OWNS part of Vitamin Water! The game has changed.
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